MICE Tourism (Meetings, Incentives, Conferences & Events} which is emerging as a special niche segment in the tourism & Hospitality Industry has a long history in KASHMIR since Kanishka’s time. In King Ashoka’s time One International Buddhist conclave was held at Harichander Harwan Srinagar, in which the renowned scholars, thinkers, intellectuals & hermits of World, participated in large numbers basically for knowledge sharing and exchange of ideas to promote Buddhist thought. It is obvious that Kashmir’s tempting natural beauty and weather conditions have always attracted not only travelers, adventure lover’s but also thinker’s, philosophers’, learned men of wisdom & thought from all over the world making it a meeting point at individual and at collective level for purposeful interactions and deliberations.

Realizing such potential for conference tourism in Kashmir an International Conference/convention centre SKICC was established to promote Kashmir as an ideal conferencing destination which was thrown open for operations in 1984 and this International centre has become a hub of conferences, conclaves, events and exhibitions of National and International standard, in which some more jewels have been added like International Conference/convention centre Hazratbal , The State of Art Pahalgam club, Tagore Hall are few to be named.

“Kashmir has all natural ambiance and atmosphere to become the hub for conference Tourism and offers a variety of post convention experience in the form of golf leisure, Adventure, Shopping, Culture and Cuisine, Wildlife, trekking, angling, etc to name a few for the delight of conference delegates.”

The weather conditions particularly during the summers are unparalleled in the country as in plains of our country the irresistible unbearable heat makes it difficult for delegates to enjoy a smooth conferencing experience , thus KASHMIR is the only and most appropriate destination for MICE in summers.

PAHALGAM is the unexplored conference destination with its state of Art Conference hall and mesmerizing surrounds’ that can be any ones dream MICE destination.

From such inspiration, blossomed a fresh, new Wedding & Events logistical solutions company, able to provide its clients with a comprehensive A to Z guide of solution services for events and exhibitions – ranging from project planning to the centerpieces on banquet tables, Corporate and private functions of every description, at any location. Professionally built and packaged to your specification and budget also with Sustainable event management (also known as event greening) perfectly executed for your enjoyment, AL FAMIGLIA offers peace of mind to clients in order to allow them to focus on the more important elements of an event, such as generating leads and interacting with clients.